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Oioiooi is a Korean toy brand specialised in tactile, natural wooden toys that stimulate children and let them experience the world through play. The simple but considerate designs help kids to express their limitless, infinitive imagination. The brand is a design studio of mothers whom are dedicated to using simple, considerate designs to create warm and joyful play experiences for children. They believe in using only good, sustainable materials and production, even if it is more difficult and takes longer for the toys to be produced.

Oioiooi’s delightful, natural and sustainable wooden toys are made with solid maple and walnut wood and finished with beeswax. Every single toy from Oioiooi has been designed for playing, because play may makes a better world!

Their packaging uses Earth Pact paper, made from sugarcane instead of trees, and is printed using eco-friendly soybean oil ink.