French toy brand Moulin Roty is renowned for quality and style. The distinctively French designs and fabrics of these beautiful, unique toys has gained Moulin Roty a large following with parents around the world. Full of charm, the Moulin Roty toy designs mix modern style with nostalgic fun!
Every toy has real character, telling a story and making an emotional connection with the child, thanks to Moulin Roty’s illustrators and stylists, who create an entire world of colour and material specifically for each product at the heart of the Moulin Roty company, in the French village Nort-sur-Erdre. The range is bursting with endless play inspiration for little explorers and storytellers.
Moulin Roty’s aim is to provide robust and safe products that last and make both parents and children smile. The company has stayed true to its original ethical social business values of prioritising human happiness over profits. Having been founded in 1972 as, and remaining, a workers’ cooperative company (SCOP) where every employee is an equal stakeholder, profits are shared and the CEO is elected by the employees.
Most of the fabrics used for the Moulin Roty soft toys, stuffed animals and dolls are French or European, selected for their creativity and technical quality, as well as their non-toxicity. The majority of these fabrics are tested following the Oeko-Tex system. Moulin Roty maintains high quality throughout the manufacturing process, selecting partner factories and workshops with the greatest care who work in respect of their quality specifications, with controls secured at every stage of the production.
Child safety is Moulin Roty’s priority and every toy is tested and approved by an independent French laboratory and comply with the European standard NF-EN71 and bear the CE mark.